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PPG shirt with the "light company model" into the garment Cheap David Savard Hoodie , B2C industry into a price war at one time, the error of advertising campaigns. Traditional garment Younger (600 177), good news bird (002 154) and other online direct sales stores in the launch of its own, not only to build, including call centers, catalog sales, network marketing, direct sales stores, including three-dimensional surface structure of integrated marketing and improve product quality and from the sale Cheap Oliver Bjorkstrand Hoodie , sale and after-sales service to start, enhance user stickiness and across the industry turning point.

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From PPG, domestic apparel direct marketing companies took most of the core R & D, design, manufacture all the outsourcing of "light company model", the model mainly relies on a large scale as brand marketing, in a very short period of time to capture a large number of faithful users. But with online shopping scale, product quality problems have emerged, leading to the phenomenon of user returns.

Born out of the traditional dress in the clothing business online shop has a quality inherent advantages. Bird's network of wholly owned stores with good news eBONO example Cheap Ryan Murray Hoodie , its design, brand, production, service has fully emerged from "the first men's brand," said the good news birds.

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eBONO the official said, the introduction of one-store customization is to achieve localization of advanced apparel customization, on the other hand is to give online business experience provide an ideal place. This new pattern emerged, also eBONO and "Light Company" are officially parted ways, the development of a truly localized "Mouse + cement" in the B2C new paradigm.

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OEM model started with the VANCL now beginning to focus on strategic cooperation with the traditional garment up. "VANCL success or failure depends on the product quality improvement," VANCL aged, CEO, said the network direct sales clothing company is now one of the important work of reducing the user return rates, improve customer satisfaction.

Reduce the user return rate is a problem, the phenomenon of the event returns, how to make the user a satisfactory resolution is another problem.

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